A few years back, the Omaha Farmers Market asked us to update the signage and marketing materials used to promote their popular Old Market and Aksarben weekend markets. The caveat: The events already had a vibrant reputation, so the branding needed a refresh, not a restart.
The solution: We turned an existing design accessory — a stylized vegetable icon — into a central brand element. The resulting signs and graphics introduced a fresh look for the market that was also entirely familiar to loyal attendees. You’ve likely seen several iterations of the ‘big veggie.’
This spring, the Omaha Farmers Market website got a new look, too. We introduced a mobile-first design that is easier to navigate and better for search-engine visibility.
The site’s content management system needed work, too. Previously, the Farmers Market team spent a lot of time going back-and-forth with their developers to make simple site changes. So. Many. Emails. Now the team has a set of flexible templates and standardized design elements, and they can quickly make in-house updates to any part of the site.
Less time in the inbox talking about fonts. More time putting on great events.